Yes, you read that correctly - fast food fashion is apparently a thing now. I thought we'd all gotten over that infamous Moschino collection, but nope. McDonald's recently unveiled their own new fashion/lifestyle range, 'Big Mac Shop', during a Swedish fashion show in which models paraded down the 'McWalk'. (Side note: is anyone else getting tired of them just putting 'Mc' in front of everything?) To sum the collection up, it's pretty damn strange and seems to be the same tacky image of a burger just printed onto various white items. All I can say is I don't even know how I feel about putting Big Macs into my mouth, let alone having them garishly printed across my clothing...Big Mac Bed Linen £31
"Finally the hamburger of hamburgers can keep you warm at night."
Big Mac Thermals £39
"Now you can stretch, run and ski together with the hamburger of hamburgers."
"Now you can make your walls good enough to eat."
Big Mac Raincoat Coming Soon
"Soon you'll be able to enjoy Big Mac in the pouring rain."
Big Mac Wellington Boots Coming Soon"Soon you can have the hamburger of hamburgers keeping your feet warm and toasty."
Big Mac Dog Coat Coming Soon
"It's not just you that wants to enjoy the hamburger of hamburgers. Soon your dog can too."
Basically all your life goals will be fulfilled through wearing this collection... right. Now, I know fashion can be a little (okay, very) strange, but this is just downright ridiculous. Either they have an awful copywriter and no imagination or this entire thing is simply an early April Fools joke, because they really aren't selling it to me. I must admit that pug wearing a coat of burgers is kinda adorable, but I'm afraid I can't foresee anyone redecorating their house with burger wallpaper any time soon.
What do you think of the Big Mac Shop? Fashion gone mad or simply a publicity stunt?